December 2019 was an amazing month for Leo Charley & Me.
We had some incredible press coverage as a result of Boris Johnson's dog Dilyn wearing our 'Christmas Pudding' collar, bandana, bow and lead during the run up to polling day on December 12th
On polling day the Prime Minister was photographed going to vote. There were photos of him and Dilyn in every newspaper here in the UK and abroad.
Dilyn was wearing a really cute turquoise cotton collar, bandana and bow that had tiny robins, Christmas puddings and mistletoe printed all over it. Boris was shown kissing the dog in the photos and I'd like to think that he was encouraged to do that for the cameras because of the mistletoe on bandana.
The first publicity we had was from The Paw Post which is one of the Top 10 pet blogs in the UK according to Vuelio. Rachel Spencer wrote a blog on 'How to dress your dog like Dilyn' where our Christmas collection featured along side other accessories that Dilyn had been spotted in during the election campaign. This was such amazing publicity for our small business.
Several days later we were featured in The Daily Mail online in an article that covered how Dilyn had been wearing our products and this had led to a big increase in sales for us.
This story was later picked up by the Stoke Sentinel, The Birmingham Mail, The Staffordshire Newsletter, twnew.co.uk, gobnewonline.com and heraldpublicist.
I wasn't expecting that!
As the new year approached Leo and I also featured in an article in the Sunday Express about 'Our life saving dogs’ also written by Rachel Spencer. She documented how the arrival of Leo and later the adoption of Charley helped me change my life completely in different ways. Leo by helping me cope with a chronic illness and Charley by inspiring me to start my dog collar and accessory business. You can check out Rachel’s article here.
On Saturday 11th January we were also mentioned in The Telegraph who featured a story about us taking Leo, our Labrador, to doggy boot camp to help with his fear of other dogs which got much worse after he was attacked by two off lead dogs last year. You can read that story here.